How to optimize your campaign?

Estimated time to do this task: 15 minutes

Once your campaign has been created and has run for some days, it's time to start optimizing it. Here are some tips on how to fully enjoy all the features of SERP Empire:

Go to the Settings page

Select your campaign, and click on the "Settings" button. You now have a nice form with all the parameters you should optimize:

1. Country

Choose the main country where your website is located to receive the majority of your traffic. Then, you can duplicate your campaign and choose to receive traffic from the same keywords but with fewer searches/day, with different countries. For example, if you configured a total of 1,000 searches per day from the USA as your main country, you should maybe configure as well 200 searches per day from Canada, 150 from the UK, 100 from Australia, etc. Adjust these numbers depending on your current number of visitors to your website and their usual country of origin.

2. Mobile searches

You can choose mobile searches between 0% and 100% in your campaign settings. You should first check on your Google Analytics how many mobile visits you are currently receiving and configure about the same number on SERP Empire. In the following example, about 1 search out of 5 comes from mobiles so we should configure to receive 20% of "mobile searches":

3. Bounce Rate, Pages/Session, and Avg. Session Duration

You should check on your Google Analytics the current statistics you have, to adapt them properly to these parameters on SERP Empire. In the following example, we should configure a bounce rate of 60%, a number of pages per session of 4, and an average session duration of 4 minutes (240 seconds). Once again, we want to mimic your ongoing organic traffic.

4. Traffic during the week

You should check on your Google Analytics the current statistics you have, to adapt them properly to these parameters on SERP Empire. To get these statistics, the easiest way is to go to "Audience" -> "Custom" -> "User-Defined" and then select a "Secondary dimension" with the "Day of Week Name".

In this example, we should configure the following stats:

  • Monday: 100% (biggest day of the week, so we configure it to 100%)
  • Tuesday: 95% (1,281 visits received on Tuesday / 1,343 visits received on Monday = 0.95)
  • Wednesday: 85% (1,268 visits received on Wednesday / 1,343 visits received on Monday = 0.85)
  • Thursday: 95% (etc...)
  • Friday: 90%
  • Saturday: 70%
  • Sunday: 75%


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