How to optimize your campaign?

Estimated time to do this task: 15 minutes

Once your campaign has been created and has run for some days, it's time to start optimizing it. Here are some tips on how to fully enjoy all the features of SERP Empire:

Go to the Settings page

Select your campaign, and click on the "Settings" button. You now have a nice form with all the parameters you should optimize:

1. Country

Choose the main country where your website is located to receive the majority of your traffic. Then, you can duplicate your campaign and choose to receive traffic from the same keywords but with fewer searches/day, with different countries. For example, if you configured a total of 1,000 searches per day from the USA as your main country, you should maybe configure as well 200 searches per day from Canada, 150 from the UK, 100 from Australia, etc. Adjust these numbers depending on your current number of visitors to your website and their usual country of origin.

2. Mobile searches

You can choose between 0% and 100% of mobile searches in your campaign settings. You should first check on your Google Analytics how many visits your site currently receives from mobiles and tablets and configure about the same number on SERP Empire.

The percentage of Mobile Traffic coming to your website can be found in Google Analytics → User → Tech → Tech Overview report

3. Bounce Rate, Pages/Session, and Avg. Session Duration

To find the Bounce rate, Average Session Duration, and Views Per Session (previously Pages/Session) information in Google Analytics 4, you’ll need to “customize your reports”.

Here’s a guide on how to do it, according to Google:

First, sign in to Google Analytics.

  1. From the left menu, select Reports .
  2. Go to the report you want to customize.
  3. Click Customize report [] in the upper-right corner of the report.
  4. In the Report Data section, click Metrics
  5. Select the Bounce rate metric
  6. Select the Average Session Duration metric
  7. Select the View per Session metric
  8. Click Apply
  9. Click Save → Save changes to current report → Save

We recommend configuring these settings' values close to what you have in your Google Analytics.

4. Traffic during the week

Unfortunately, this metric has been removed in Google Analytics 4, however, you should check your current statistics on Google Analytics and adapt your SERP Empire settings to mimic the best way possible your website's users' behavior.

As an example, we could configure the following stats:

  • Monday: 100% (biggest day of the week, so we configure it to 100%)
  • Tuesday: 95% (1,281 visits received on Tuesday / 1,343 visits received on Monday = 0.95)
  • Wednesday: 85% (1,268 visits received on Wednesday / 1,343 visits received on Monday = 0.85)
  • Thursday: 95% (etc...)
  • Friday: 90%
  • Saturday: 70%
  • Sunday: 75%