How the Keywords Auto-Discovery works?

Keywords Auto-Discovery is a magic feature:

Thanks to our ingenious algorithm, our engine will automatically configure your keywords list and optimize your searches/day for your campaigns.

But how does it work?

First, we need you to connect to your Google Search Console account. Once connected, we can precisely pick the number of clicks and impressions your website receives for all your keywords. Then, thanks to our algorithm, we will calculate the optimized clicks we should generate on your website so that you will gain an average of two positions in your website's ranking after three months.

For this, we made statistics of the average CTR of all our customers' websites depending on their positions.

We found the following information:

Position CTR
1 33
2 19
3 13
4 10
5 8
6 5

This means that for a keyword "example" with 100 impressions/day, the website on position 6 will receive, on average, five visits/day. 

This website should receive ten visits per day to rank two positions higher, as shown above. We will therefore configure 5 searches/per day for this keyword.

The result is that this keyword now receives a total of 105 impressions/day, and this website receives 10 visits/day. The CTR will then be close to 10, and Google will automatically rank this website higher after a few weeks.

Please note that the statistics explained here are pretty basic. Our algorithm is secret and takes care of the CTR, impressions, outliers, bias, brand keywords, etc. It took us more than two years of hard work, trial and error, and constant improvement to finally reach a high level of optimization, and we continue to work on it daily.